{"id":2325,"date":"2022-11-08T16:00:00","date_gmt":"2022-11-08T15:00:00","guid":{"rendered":"https:\/\/animosa.es\/blog\/?p=2325"},"modified":"2022-11-08T18:12:36","modified_gmt":"2022-11-08T17:12:36","slug":"black-friday-si-o-no","status":"publish","type":"post","link":"https:\/\/animosa.es\/blog\/black-friday-si-o-no\/","title":{"rendered":"Black Friday, \u00bfs\u00ed o no?"},"content":{"rendered":"\n

Ya est\u00e1 aqu\u00ed. Tras semanas de anuncios y promesas de grandes descuentos por parte de infinidad de tiendas, otro a\u00f1o m\u00e1s llega el Black Friday. Bueno, pr\u00e1cticamente \ud83d\ude42 Igual lo apoyas al 100% porque eres una mujer pr\u00e1ctica y quieres pon\u00e9rselo f\u00e1cil (y econ\u00f3mico) a Mam\u00e1 Noel, o quiz\u00e1 no, t\u00fa eres de Green Friday<\/a> o de hacer o\u00eddos sordos a las ofertas. O quiz\u00e1 necesitas m\u00e1s argumentos para terminar de formarte una opini\u00f3n. \u00bfQu\u00e9 hay detr\u00e1s de las grandes ofertas? \u00bfD\u00f3nde pagamos lo que ahorramos en el Black Friday? \u00bfPodemos vivir un Black Friday sostenible? Black Friday, \u00bfs\u00ed o no?<\/p>\n\n\n\n\n\n\n\n

Black Friday, \u00bfs\u00ed o no?<\/strong><\/h2>\n\n\n\n

Imagina que cada compra que haces es un voto por un mundo mejor. Entonces las campa\u00f1as de Black Friday y Navidades vendr\u00edan a ser como las elecciones generales del consumo. Si lo \u00fanico que nos interesa es qu\u00e9 marca nos hace la rebaja m\u00e1s grande, luego no nos podemos quejar de las decisiones que tomen esas marcas. En cierta manera, compr\u00e1ndoles estamos diciendo que las implicaciones clim\u00e1ticas, ambientales y sociales de sus actos no nos importan.<\/p>\n\n\n\n

\"Black<\/a><\/figure>\n\n\n\n

Pero oye, tampoco vivimos en una cueva, somos conscientes de que las ofertas son una oportunidad de tener algo exclusivo a un precio econ\u00f3mico, para ti o para regalar. \u00bfT\u00fa qu\u00e9 dices? Black Friday, \u00bfs\u00ed o no?<\/p>\n\n\n\n

No a la compra compulsiva<\/strong><\/h2>\n\n\n\n

Recuerda: toda compra debe obedecer a un prop\u00f3sito, no a un impulso. La compra por impulso nos hace rebajar nuestro papel como consumidoras responsables. De m\u00e1s a menos, y de m\u00e1s a mejor, estamos en la era de la sostenibilidad y tenemos que cambiar la tendencia del consumo r\u00e1pido.<\/p>\n\n\n\n

\u201cLa publicidad consumista, la b\u00fasqueda exponencial de beneficios, la obsolescencia programada, la globalizaci\u00f3n, la moda r\u00e1pida y la apuesta casi inexistente por la reparaci\u00f3n o el intercambio por parte de los gobiernos hacen que compremos muchos m\u00e1s art\u00edculos nuevos de los que necesitamos, y de los que el planeta puede proporcionarnos\u201d<\/em>, se\u00f1ala Celia Ojeda, portavoz de Greenpeace. \u201cEl planeta no est\u00e1 en oferta, el verdadero precio son las consecuencias clim\u00e1ticas y la p\u00e9rdida de biodiversidad. Y eso no sale en la etiqueta. Detr\u00e1s de un producto barato, hay un alto coste\u201d.<\/em><\/p>\n\n\n\n

\"Black<\/a><\/figure>\n\n\n\n

Ya te decimos que una oferta mayor del 20 o 30% no es sostenible. Y ojo, ve con cuidado, que ya el a\u00f1o pasado la OCU advert\u00eda de que, de 28.000 productos monitorizados durante la campa\u00f1a de rebajas de finales de noviembre, uno de cada cuatro subi\u00f3 de precio en vez de rebajarlo.<\/p>\n\n\n\n

S\u00ed a la compra consciente y responsable<\/strong><\/h2>\n\n\n\n

Nosotras decimos s\u00ed a un consumo local, sostenible y responsable. En pleno 2022, con una recesi\u00f3n econ\u00f3mica a las puertas, el KM 0, el made in Spain<\/em> y los productos de proximidad, cobran una nueva dimensi\u00f3n: la de que, ya que vamos a comprar y hacer regalos, al menos que tengan un impacto en las empresas locales cuyo esfuerzo de producci\u00f3n es mucho mayor. Porque eso genera un efecto en cadena: si una marca de aqu\u00ed tiene proveedoras locales, cuantos m\u00e1s pedidos les lleguen, m\u00e1s r\u00e1pida ser\u00e1 la recuperaci\u00f3n econ\u00f3mica general.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

En nuestro caso en concreto: Animosa la formamos ya 20 personas; el 95% de nuestras proveedoras est\u00e1 entre Espa\u00f1a y Portugal; vendemos a peque\u00f1as tiendas multimarca de todo el pa\u00eds que a\u00fan sufren los efectos econ\u00f3micos de la pandemia. Y queremos una vida digna para todas, desde la productora del hilo a la inform\u00e1tica que sube el producto a la web. Necesitamos hacer que la rueda econ\u00f3mica gire y creemos que es posible. T\u00fa como consumidora, tienes mucho que decir.<\/p>\n\n\n\n

\u00bfT\u00fa qu\u00e9 dices? Black Friday, \u00bfs\u00ed o no?<\/p>\n","protected":false},"excerpt":{"rendered":"

Ya est\u00e1 aqu\u00ed. Tras semanas de anuncios y promesas de grandes descuentos por parte de infinidad de tiendas, otro a\u00f1o m\u00e1s llega el Black Friday. Bueno, pr\u00e1cticamente \ud83d\ude42 Igual lo apoyas al 100% porque eres una mujer pr\u00e1ctica y quieres pon\u00e9rselo f\u00e1cil (y econ\u00f3mico) a Mam\u00e1 Noel, o quiz\u00e1 no, t\u00fa eres de Green Friday … <\/p>\n

Continuar leyendo \u00abBlack Friday, \u00bfs\u00ed o no?\u00bb<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":2330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nBlack Friday, \u00bfs\u00ed o no? - Animosa Blog<\/title>\n<meta name=\"description\" content=\"Desde Animosa queremos que pares hoy y reflexiones si este 2022 es posible un Black Friday sostenible y responsable\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/animosa.es\/blog\/black-friday-si-o-no\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday, \u00bfs\u00ed o no? 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